Mount Rainier at sunset above a forested ridge
The back office for park merchandise brands

Shopify runs the B2C.Rainier Ops runs the B2B.

One back office for your designs, your production, and every park store that buys from you. It already talks to Shopify, your barcodes, your shipping labels, and the park visitation numbers, so the spreadsheet can retire.

For the people who make park stickers, enamel pins, posters, tees, mugs, ornaments, and whatever comes next.

  • Designs

    Know where every design stands, which park it belongs to, and what it has turned into.

  • Production

    Know what to make, what it really costs, and the last day you can order it.

  • Wholesale

    Every park store on its own terms, with the paperwork done for you.

  • Assistant

    Does the busywork. Knows your whole business. Asks before it saves.

Built by people who run a park merchandise brand every day, for everyone who makes something for the parks.

What Shopify does not do

The store is the easy part

Shopify sells the sticker. Everything behind it is five other apps and a spreadsheet: barcodes in one place, shipping labels in another, wholesale orders in email, visitation numbers in a browser tab. A small brand does not need another app. It needs one back office that already talks to the ones it has.

Integrations

Already connected to what you use

Nothing gets re-keyed. Each app plugs in once, and its job happens from the record you are already looking at.

Also connectedEtsyGmailGoogle Search ConsoleTriple Whale

Shopify runs the B2C and stays the source of truth for your catalog, inventory, and orders. Everything else flows in and out of the record you are already on.

  • Shopify

    Your catalog, inventory, and orders come in and stay current while you work. Shopify stays the source of truth.

  • GS1 barcodes

    Barcodes come from your own GS1 range as you create products, so every variant is retail-ready without a spreadsheet of numbers.

  • Shippo

    Rate, buy, and track shipping labels from the wholesale order. The delivery date lands back on the order.

  • Stripe

    A payment link on every invoice. When the store pays, the order knows.

  • Park visitation

    Monthly visitation for every park feeds sell-through rates and projections, so reorders follow the crowds instead of a guess.

  • Your website

    Simple pages for your brand, drafted, reviewed, and measured in the same place as everything else.

Designs

Every design, accounted for

Everything you sell starts as a design, so Rainier Ops starts there too. Each one carries its park, its status, and the products it has become, so nothing gets lost between the sketch and the shelf.

  • Nothing falls through

    Who is drawing it, when it is due, and what is waiting on you, in one list instead of a dozen threads.

  • A park on every design

    Set the park once. It follows the design onto every product, every store listing, and every forecast.

  • Your products, your way

    Set up the product types you actually make, with the options that matter to you. Any design can become any of them.

  • Its whole story in one place

    When the sample came back, which orders it went on, which stores carry it now. The answer is on the design, not in your inbox.

Production

Order on time, and know what it costs

Made across town or across an ocean, every product has a lead time and a season it has to hit. Rainier Ops works back from the day it needs to be on the shelf and keeps the true cost of every product in view.

And yes: purchase orders, deposits, and balances are all in here.

  • An order-by date you can trust

    Pick the day it needs to be on the shelf. Rainier Ops works back through shipping, lead time, and your maker's closures to the day you have to order by.

  • Margins you can believe

    Packaging, freight, and the small parts all count toward what a product really costs, so the margin you see is the margin you get.

  • Your makers, on file

    Every maker's quotes, lead times, and closures live on their record, so the next order starts from what they actually charged last time.

  • Samples on a clock

    You see how long a sample really takes to come back, so the next schedule starts from a number instead of a memory.

Wholesale

Run wholesale like you have a team

Park stores, cooperating associations, and concessioners each buy on their own terms. Rainier Ops keeps every store's listings, prices, and orders straight and does the paperwork, labels and payment links included, so you can say yes to the next store without hiring for it.

  • Every store's own version

    One poster, thirty stores, each with its own park name, price, and barcode. Set it once.

  • Promises that keep themselves

    Volume pricing, commitments, and exclusivity by park are remembered on every order, so you never break a deal by accident.

  • Every store, remembered

    What they ordered, what sold, and what is still unpaid, on one page per store.

  • Know when they will run out

    Stores report what sold. Sell-through against the park's visitation tells you which store runs out first and when the next order has to ship.

Assistant

Hand off the busywork

Ask it to set up a new product, pull up what a buyer said last month, or record what a store sold. It works on the same records you do, with the same permissions, and nothing saves until you approve it.

Ask about your catalog, orders, or emailCmd K
  • Set up a Cadillac Mountain pin for Acadia
  • What did this buyer say in their last email?
  • Record what the visitor center store sold in July

Runs on your own AI keys, so you see every dollar it spends.

  • Does the data entry

    New products, sell-through numbers, an emailed order filed where it belongs. You describe it. It does the typing.

  • Remembers what the buyer said

    Your email is part of what it knows, so the thread behind any order is one question away, and follow-ups land on your dashboard.

  • Asks before it saves

    Every change is proposed first. Nothing lands without your approval.

It helps with the website too: drafting pages, showing what search is sending you, and flagging stories worth posting. You still write the post and send the email.

Parks

It knows the parks

You never have to teach it what a park is. Every park, its season, and its visitor numbers are already in there, which is what lets the rest of the system plan around the place an order is going.

  • Every park, already in there

    National parks, monuments, state parks, and forests, each with its high season, from the day you sign in.

  • Sell-through that follows the crowds

    Visitor counts are part of the record, so every store's sell-through rate and next-season projection start from its park's real season instead of a blank cell.

  • Timed to the season

    Order-by dates work back from each park's high season, so the shelf is full before the crowds and still full in August.

  • Speaks your language

    Parks, park stores, seasons, and name drops are the vocabulary, not tags bolted onto a generic tool. You stop translating between the software and the work.

These are Mount Rainier's real contour lines.

42% lower forecast error

Median error forecasting monthly park visitation fell from 17.8% to 10.4% in a backtest against a held-out year, park by park.

Sunlight streaming into Zion Canyon from the Canyon Overlook
Getting started

Shopify stays. The rest moves in.

A gravel trail through hardwood forest in Shenandoah National Park
  1. 1

    Connect Shopify

    Your catalog, inventory, and orders come in. Nothing about the store changes, and Shopify stays the source of truth.

  2. 2

    Add what Shopify does not know

    Your designs, who makes them, and the park stores you sell to. Plug in barcodes, shipping, and payments when you need them. The assistant can do most of the typing.

  3. 3

    Run the rest from here

    Production, wholesale, and reorders in one place, with the parks and their seasons already built in.

Get early access

Rainier Ops is opening to more park merchandise brands, whether you make pins, stickers, posters, or apparel. Leave your email and we will reach out when there is a seat.